Billboard poster analysis and conventions

I have briefly analysed some billboard posters using Thinglink. This will be helpful when creating my own poster and magazine as it enables me to look at the conventions in detail.



The following is an overall list of conventions found on billboard posters:

• Main image - containing the main character of the film. Usually just one or two models. Bold background colour often used to attract the audience and appeal to them. Subjects are nearly always using direct mode of address to interact with the audience and entice them, creating a relationship between the character(s) and the audience.
• The title of the film - placed in varying positions. Often put in the centre of the page and spreading across the width of it so that it is the main feature of the poster and stands out more than anything else. The style is either a clear, bold sans serif font or written in the style of the film's own house style.
• Actors' names - the names of the actors playing the main characters are usually placed at the top of the poster to make them clear to the audience and make them a key feature of the billboard poster. They are evenly spaced out and in a contrasting colour to the background. 
• Extra information - information included in posters is cinema/release dates, small print containing company names involved in the film, the name of the director, reviews from critics and slogans known from the film.