Evaluation question 3 - What have you learned from your audience feedback?

evaluation 3 - audience feedback by Hannah Fletcher


As a result of my audience feedback, I have made some changes to my products:

• I have changed the font and colour of the "In cinemas June 15th" line in my billboard poster as some members of my audience found it hard to read as the original colour (white) was the same as the character's shirt which the text was over top of. I have changed the colour to pink which is the same as the colour that I have used for the name of the film throughout my products. I have also changed the font to a bolder, clearer style which is more spaced out so that the audience can see and read it more easily.
• I have made some subtle changes to my magazine front cover so that there is less yellow as some members of my audience felt that there was too much colour. I haven't removed much of the colour as I felt that it helped to make the information on the page stand out and made the magazine front cover as a whole bold and eye catching. One change I made was make the "+" sign at the bottom of the page, just above the banner, pink instead of yellow so that it balanced the page out more and tied in with the film's house style. This was a convention I found during my research of existing products that I really liked. Some magazines changed the style of the front cover to suit the film, for example some changed the masthead to match the film's house style or main image. I like how this looks as it just adds some subtle changes that helps the magazine link in more with the feature film.